Leave your chaos to us

Performance marketing that makes you money.

Chat with Jay & Zayn

Trusted by NZ wellness and education-led brands

  • Mother India Herbals Logo
  • A circular logo with a black background, featuring a white tribal-style swirl symbol in the center and the text 'OHM' underneath.
  • logo of graham mead . a White abstract ring design with the text 'Graham Mead' beneath it on a black background.
  • Logo of Maori Maps featuring a house icon with a black roof and white walls, and the words "MAORI MAPS" underneath.
  • Logo of Wolfgram Holding Ltd, featuring a stylized 'W' symbol above the company name in white text on a black background.

Hey — founder to founder for a second.

Building a brand is hard.

Real hard.

You're probably wondering where next month's customers are coming from.

Answering DMs at 9pm because nobody else will.

Watching an ad account you don't fully understand chew through your budget.

Should you be on TikTok? Instagram? Email?

All three?

Hire someone?

Take a course?

Get an agency?

Hire another one after the first one didn't work?

Most founders end up doing a little bit of everything.

We call that the chaos spiral.

Exhausting. Expensive. And the exact opposite of why you started.

Here's the truth. This isn't really about marketing.

It's about freedom.

More time with your family, not your inbox.

More energy on your product, not your ad account.

More of the right people finding you and your mission.

That's why we only take on seven brands at a time. Not seventy.

So nothing's outsourced.

Every project gets Jay and Zayn's personal attention, right here in Aotearoa.

More importantly, everything is directed towards one thing…

Making you more money.

Core Team

Black and white photo of a smiling young man with short hair, wearing a jacket over a shirt, looking at the camera.

Jay Downes

A young man smiling outdoors in front of a tent with trees in the background.

Zayn Jeet

Two dogs sitting on grass in a park, one with a harness and leash, one with a collar, in a black-and-white photo.

Dost & Shakti

A young man smiling outdoors near a body of water with hills and mountains in the background.

Jony Downes

full bio

our work

Our simple system to make you $$$

We disagree with charging bloated retainers and vague “we do everything” packages.

Most businesses have specific problems that require specific solutions.

We build a three-step growth strategy that turns your digital ecosystem into a high-converting revenue pipeline.

Helping you turn your mission into passive income.

We audit your leaks, build your creative, and scale your sales.

STEP 1:
THE FOUNDATION


WE GET YOUR DIGITAL ECO SYSTEM READY

⇢

Plugging conversion leaks & fixing your digital ecosystem before you spend a single dollar on paid ads.‍

‍

  • Before spending a single dollar on paid advertising, we perform a deep forensic audit of your entire digital presence.

    We identify and plug every conversion leak across your landing pages, website UX, offer positioning, sales copy, and checkout flows .

    Ensuring your brand is 100% prepared to capture and convert incoming traffic.

  • Mission-driven health, wellness, and lifestyle brands with a validated product or course.

    In a nutshell - If you have a product or service you want to invest in. Make passive income online. This is for you.

    • Complete Sales Ecosystem Audit: Forensic review of website UX, mobile responsiveness, and checkout friction points.

    • Landing Page Redesign & Copywriting: Custom, high-converting landing page layouts built to elevate your aesthetic while driving conversions.

    • Offer & AOV Optimization: Strategic pricing, volume bundling setup (e.g., Kaching, quantity breaks), and post-purchase upsell architecture.

    • Social & Bio Stack Realignment: Streamlining your Instagram link-in-bio, pinned posts, and brand profiles to guide followers seamlessly into buyers.

    • Core Retention Foundations: Setup of key automated email welcome flows (Klaviyo/ConvertKit) to capture lead intent immediately.

STEP 2:
THE FUEL


WE TURN CONTENT INTO
WORLD CLASS ADS
⇢

High-Leverage Creative & Content Engine. Authentic, visual-first storytelling and direct-response creatives engineered to convert.

  • In modern advertising, creative is your targeting engine.

    We build custom, scroll-stopping ad assets engineered to sell. Before hitting record, we do the deep strategic legwork: mapping your dream customer’s psychology, their lifestyle, their daily struggles, where they hang out, and what emotional levers drive them to buy.

    Then, we pair soul-driven human storytelling with high-velocity production tools and AI-accelerated workflows to craft world-class ad creative that turns cold scrollers into loyal customers.

  • Mission-driven health, wellness, and lifestyle brands with a validated product or course.

    In a nutshell - If you have a product or service you want to invest in.

    If you want to make passive income online. This is for you.

    • What’s Included:

      • The Audience Forensic: We map your customer’s mind—their day-to-day pains, lifestyle aspirations, and buying friction—so every ad speaks directly to their lived experience.

      • The Strategic Narrative: Direct-response scripts designed with high-impact 3-second hooks, clear education, and authentic calls to action.

      • Elevated Visual Production: 4K cinematic footage, tactile texture close-ups, and sensory ASMR capture that honor your brand’s aesthetic and build instant trust.

      • Conversion-Driven Editing: Fluid, mobile-first cuts optimized for sound-off mobile scrolling with kinetic typography, text callouts, and clear value framing.

      • Continuous Creative Refresh: Modular asset batches engineered to combat ad fatigue and maintain profitable acquisition at scale.

STEP 3:
THE GROWTH


WE RUN YOUR ONLINE ADVERTISING
⇢

Targeted advertising across the internet that drives high-intent traffic into your optimized revenue engine. Making you $.

  • Our active media buying engine. We launch, monitor, and scale targeted ad campaigns across the internet to drive steady, predictable traffic to your newly optimized ecosystem.

    We manage the ad account daily, enforcing strict cost-per-acquisition (CPA) guardrails to protect your margins and turn cold intent into compounding, net-profitable cash flow.

    • Mission-driven health, wellness, and lifestyle brands with a validated product or course.

      In a nutshell - If you have a product or service you want to invest in.

      If you want to make passive income online. This is for you.

    • What’s Included:

      • Infrastructure & Tracking Setup: Installation of Meta Pixel, Conversions API (CAPI), and custom conversion tracking.

      • Two-Tier Account Architecture: ABO Sandbox testing structure paired with a consolidated CBO Scaling engine.

      • Daily Campaign & Margin Management: Active budget allocation to protect net profit.

      • Geographic Expansion Roadmaps: Seamless scaling strategies to expand sales from New Zealand into Australia and beyond.

      • Transparent P&L Reporting: Direct weekly updates focused strictly on net revenue, customer acquisition cost (CAC), and Average Order Value.

PARTNER WITH US

Testimonials From Our Community

  • Woman with long braided hair wearing a large straw hat and black clothing standing on the beach with ocean and cliffs in the background.

    Kadijatu - Khya

    "Working with Entropic Digital to create my website was a pure joy. They listened to my ideas, making me feel truly involved from start to finish. I walk away with something beautiful, genuine tips, and thoughtful guidance. My website speaks for itself in the care and consistency they put in. It has truly been a pleasure. Thank you."

  • Man with detailed black Maori face paint, wearing traditional clothing, against a dark background.

    Shay Wright - Elemental

    "The team at Entropic were very helpful from the start. I really appreciate how collaborative this process was while making it affordable for the well-being community. From filming to creating my course and website. I am so excited to launch my new course!"

  • A young man with dark curly hair and a beard, smiling and touching his lips, looking out a window.

    Vinny Lohan - Mother India

    "Collaborating with Entropic has been wonderful. Their expertise in social media strategy has truly helped to build our brand. Entropic's understanding of our mission and values also enabled us to connect authentically with our community. We deeply appreciate their dedication and partnership."

  • A shirtless man with long hair tied back in a ponytail practicing yoga outdoors, seated in a cross-legged meditation pose on a rock by a lake with mountains in the background under a clear blue sky.

    Fraser Beck - Optimal Health Model

    "I am beyond grateful for the exceptional support and expertise provided by Entropic Digital in bringing the Optimal Health Model's breathwork courses to life. Over the past four years, their dedication to filming and editing has been instrumental in creating a transformative experience for our clients."

  • A young man with short dark hair smiling, wearing a gray hoodie over a black shirt, standing in front of a brick wall.

    Albert Vijghen - LemiTree

    "Entropic demystified marketing in days, providing a complete, clear overview. His advice, coupled with tools for specialization and automation for scale, transformed my confusion into confidence. I now see marketing as both simple and enjoyable. Highly recommend!"

  • A man wearing a beanie in front of a paddock.

    Hirini Tane - Māori Maps

    “Working with them has been an amazing experience. We were able to travel to location, do some filming, and build some narrative around our website. It was a really collaborative process, as Entropic were able to meet us halfway. I’d absolutely recommend working with Entropic Digital.”

The Boutique Model

Why we limit our clientele.

Most agencies hire junior account managers to juggle 20 clients at once.

We don't.

We strictly cap our active client list at 7 brands.

This guarantees you get direct attention, without delegation, on your business every single day.

We don't write endless strategy decks or weekly reports with pretty-looking charts that mean nothing.

You pay for high-converting creatives, elite media buying, and direct, transparent revenue growth.

Human-led storytelling. AI-accelerated execution.

Your mission becomes our mission.

Brands we’ve partnered with

  • A marae logo featuring a black silhouette of a house inside a red square with rounded corners.

    Find your way to the tribal marae of Aotearoa New Zealand – through maps, information and photographs – through the digital gateway of Māori Maps.

  • Logo with outline of a woman holding a lotus flower and the words "Mother India" in orange against a black background.

    By collaborating directly with the farmers in the lower Himalayas, Mother India offers the finest ancient herbs to support healing.

  • Logo for Ohm, a company or organisation dedicated to an Optimal Health Model, featuring a stylised circular design and the text 'onehm' and 'Optimal Health Model'.

    An online course platform that teaches how breathing is the epicentre of human function.

  • A black background with a gold outline of a stylized 'W' logo and the words 'Wolfgramm Holdings Ltd' in gold text.

    Transformative workshops and experiences rooted in Māori values and cultural understanding.

  • A sign with a black background and white border, displaying the chemical symbol for oxygen (O2), and the words 'Healthy' in green.

    New Zealand-owned manufacturer of natural health products and pet supplements.

  • A stylised graphic of a human figure holding a large tool, with a star behind, inside an orange circle. The figure and star are black, with the background black.

    A comprehensive summary of human physiology and the tools required to operate in the modern day.

  • Multicoloured logo illustrating a process with various steps and decision points, connected by arrows.

    Add health protocols from trusted well-being professionals directly into your calendar with the click of a button.

  • Logo for Hypa Sports with stylised text in white on a black background, outlined in yellow.

    A Kiwi-owned and operated sports supplementation company and manufacturer of high-quality products.

  • The image features the logo named 'elemental' in bold, purple-pink letters beneath.

    Daily nutrition from natural superfoods. Scientifically verified to nourish your body, mind and spirit.

Real Partnerships,
Real Missions

VIEW OUR WORK

Ready to cut the BS out of digital marketing?

A man practicing yoga on a sandy beach with grassy hills in the background, performing a balanced pose with one leg raised behind him and one arm extended forward.


Because we strictly limit our partner list to seven brands, we are highly selective.

We only partner with founders who are deeply passionate about their mission and are ready to scale sustainably.

Fill out the brief application below, and Zayn or Jay will get back to you personally within 24 hours.

Based in Aotearoa, New Zealand.