Khya | Web-Design | Strategy
Having struggled with hyperpigmentation, Kadijatu (Khya founder) embarked on a journey to find products that would genuinely care for her skin and boost her confidence.
She quickly realised that mainstream companies, despite promoting the latest trending ingredients, were not formulating skincare that truly addressed the needs of people of colour.
Khya was created to cater to individuals with melanated skin, empowering them with products crafted by someone who has experienced similar skincare struggles.
The Heart Behind Khya
Khya was born from my passion for ingredient-led formulation, and the care I wanted to bring to your skin.
I was born in Sierra Leone, raised in New Zealand.
Through that experience, I noticed how differently beauty is spoken about and supported, especially when it comes to caring for brown skin. There were moments I struggled with my own, not only with what I was facing at the time, but because skin is always changing: shaped by seasons, environment, and life itself.
That’s where the question started to form. Where do I begin with care that makes sense for my skin?
Sharing knowledge, to me, is more than products, tips, or routines. It’s shared experience, a warm sisterhood of exchanging what we’ve learned, passing on the answers we spent so long searching for ourselves. That feels beautiful.
At its core, Khya is built around skin biology — how skin behaves in real life, and what it needs to stay calm, balanced, and healthy over time. Not guessing, not chasing trends. Just understanding skin more deeply, and formulating with intention. The quiet hero behind balance, strength, and long-term skin health.
Loving the skin you’re in is a personal journey. And that’s what Your beauty, your story reflects.
With love,
Kadijatu
